• Issued by Govt. of India — secure & guaranteed
• Earn ~2.5% annual interest on invested amount
• No storage hassles, purity worries, or making charges
• Capital gains tax-free on redemption after maturity
• Can be used as collateral for loans, adding liquidity
• Invest in gold through your Demat & trading account
• Buy/sell instantly on the stock market (NSE/BSE)
• No risk of theft or physical storage
• Highly liquid — exit anytime at live gold rates
• SIP options via Gold Funds for disciplined wealth creation
• Start with as low as ₹100 — perfect for gradual accumulation
• 24K pure gold stored securely in insured vaults
• Buy/sell anytime at real-time market prices via app or website
• Option to convert to jewellery or coins & get doorstep delivery
• No making or wastage charges while buying/selling
• Tangible asset you can hold, gift, or use for occasions
• Available in certified 24K & 22K purity
• Ideal for traditional wealth transfer & festive purchases
• Can be pledged for loans to meet urgent needs
• Often carries emotional & cultural significance beyond value
• Certified BIS hallmarked jewellery ensures purity
• Transparent buyback or exchange policies at prevailing rates
• Designs that blend tradition & modern elegance
• Dual utility: adornment + secure long-term asset
• Perfect for weddings, anniversaries, and milestones